QDIC, was entrusted with managing and enhancing the social media presence of the Anti-Corruption Coalition Uganda (ACCU) between 2018 and 2021. Facing challenges of low reach, negative audience sentiment, and poor event turnout, QDIC implemented tailored digital marketing strategies to turn the situation around.
- Follower Growth: QDIC propelled ACCU’s Facebook following from 30,000 to 123,000, establishing it as the most followed NGO account in Africa. Twitter followers also grew to 12,000.
- Improved Audience Sentiment: QDIC transformed audience sentiment from predominantly negative (12% positive) to 65% positive, enhancing the perception of the coalition.
- Enhanced Engagement Rates: QDIC boosted overall social media engagement by 30%, including likes, comments, shares, and click-through rates.
- Increased Reach and Impressions: QDIC achieved a 40% surge in organic reach and impressions through optimised posting schedules and content.
- Community Building: QDIC fostered an active and engaged online community, leading to a 25% rise in user-generated content and interactions.
- Event Promotion Success: QDIC effectively promoted ACCU events on social media, resulting in a 50% increase in event attendance and registrations.
- Crisis Management: QDIC adeptly handled potential social media crises, safeguarding ACCU’s brand reputation and minimising negative feedback.
- Audience Insights: QDIC provided valuable audience insights, enabling improved target audience segmentation and tailored content creation.
- Social Media Advertising Success: QDIC executed successful social media ad campaigns, yielding a 25% increase in click-through rates and conversions.
- Thought Leadership Establishment: QDIC positioned ACCU as an industry thought leader, leading to a 15% increase in thought leadership mentions.
- Enhanced Customer Service: QDIC improved response times and customer service on social media, resulting in increased customer satisfaction scores.
- Analytics and Reporting: QDIC delivered comprehensive, data-driven social media reports, showcasing ACCU’s growth and success.
- Brand Advocacy: QDIC cultivated brand advocates among followers, resulting in a 30% increase in user-generated content showcasing ACCU’s work.
- Impact:
QDIC played a pivotal role in elevating ACCU’s social media standing, leading to increased awareness, support, and potential partnerships. With improved follower growth, enhanced audience sentiment, higher engagement rates, successful event promotions, and impactful social media advertising, QDIC’s efforts contributed to ACCU’s ability to advance its mission and combat corruption in Uganda effectively.
QDIC’s collaboration with ACCU has been instrumental in transforming its social media presence and impact. Through strategic communication support and impactful solutions, QDIC has propelled ACCU to new heights, fostering positive audience sentiment, increasing engagement, and effectively promoting its mission to combat corruption in Uganda.
Now, as we reflect on the achievements and impact of our partnership, we invite you to join us in the ongoing fight against corruption. Together, we can continue to raise awareness, advocate for transparency and accountability, and work towards a more just and equitable society. Let’s stand united in our commitment to creating a brighter future for Uganda, free from the shackles of corruption. Join us today, and together, let’s make a difference.
